We are a unified team that has joined together because we love the thrill of building world-class brands

Based in Chicago, New York and London, Ancora knows how to support leaders. Our principals, Lori Perella Krebs and Nicky Kinnaird, have decades of developmental experience within the beauty industry. Ancora’s financial partner, Winona Capital, is a seasoned private equity investor with a strong track record of building brands through sound decision-making and operational excellence.

We are here because we love the passion of the entrepreneur. The excitement of building something that changes the game. And the thrill of success. This is Ancora. This is what brought us together.

Our team

Lori Perella Krebs


Lori Perella Krebs is an accomplished and well-rounded international executive with three decades of consumer product experience. She has built her career working with a wide variety of companies, from public and privately held to family-owned and personality brands.

Lori’s experience in international business development has given her an entrepreneurial demeanor that she has leveraged to build world-class brands.

Lori’s career encompasses both fashion and beauty and her expertise spans branding, investor relations, finance and strategic planning, and operations oversight that includes product development, sales and marketing, supply chain and retailer presentation guidance.

She has served on numerous private-equity-backed boards within beauty as well. With Lori’s breadth of experience and enthusiasm for clean beauty and wellness, Ancora’s platform is perfectly suited for her to help young brands in the fast-growing segment reach their full potential.

Nicky Kinnaird


Nicky Kinnaird is renowned as a visionary entrepreneur and beauty guru. Her reputation began in the early ‘90s with her London-based Space NK apothecary. Rapidly establishing itself as one of the most iconic sources of the world’s best beauty brands, Space NK has grown to nearly 100 locations in the UK and North America.

Nicky enjoys an impressive track record of identifying upcoming retail and consumer trends specializing in nurturing innovation and creative talent.

Nicky has received extraordinary industry recognition for her achievements, including an MBE (Member of the Order of the British Empire) for Services to the Cosmetic Industry.

After 21 years, Nicky left Space NK to establish her own brand and retail consultancy that focuses on beauty, well-being and lifestyle. Ancora is the next chapter, bringing her brand engagement to an entirely new level.

Tonya Giver


Tonya brings a passion for business, collaborative brand building and the client experience to the Ancora team. Her business instincts, creativity and clarity of vision have helped to support the rapid and continuous growth of many brands within the cosmetic industry both domestically and internationally.

Tonya leads our overall brand growth strategies and retail initiatives, ensuring the success and development of our brand portfolio through innovation, the client experience and education.

Tonya's work in directing and developing our highly trained field team is designed for performance, helping to communicate clear, concise brand messaging in fun, engaging formats.

Tonya is an avid music fan with an impressive collection of vinyl records, including full operas. She loves entertaining, designing gardens, traveling, going to beaches, and dancing.
Matt Patrick


Matt comes to Ancora with knowledge and expertise in the Cosmetics & Personal Care space gained from 20+ years working in the Beauty industry.

His experience building and leading teams with top-performing organizations can be seen in successful product development, supply chain management and efficient delivery of product launches in many areas of retail distribution.

From Founder Organizations to Global Industry Leaders, Matt has worked with brands and suppliers who influence and push the boundaries of the constantly changing Cosmetics Marketplace. His ability to develop strong partnerships, plan for the future and creatively solve all manner of challenges is an asset to Ancora and the growing brands it touches.

A Red Sox fan living in New York (not easy), Matt has garnered a few favorites from travels to New Mexico, including Davisadero Peak and Williams Lake hikes and Christmas chiles.

Jamie Miracle


Jamie adds a dynamic element of expertise to Ancora. He has spent his entire career in the luxury cosmetics industry and has a balanced background both on the front line and behind the scenes driving teams and brands to success. Jamie brings extensive experience in Specialty Retail, Department Stores and Professional channels. He is a proven sales and education leader who takes a balanced approach to motivating teams to exceed expectations.

Jamie has a passion for cultivating a driven field culture and takes an individualized approach to talent nurturing. An advocate of the independent, innovative thinker Jamie leverages this spirit to deliver exceptional brand results and field team performance.

Jamie enjoys the outdoors - he is an avid gardener and kayaks regularly. When he is not traveling the country, he values spending time with his many nieces and nephews.

Anna Imbierowicz


Anna Imbierowicz is a determined newcomer to the beauty industry, but is no stranger to promoting brands on an international level. Prior to joining Ancora, Anna worked in a variety of industries, including building brand awareness in Southeast Asia. She brings this knowledge to aid Ancora’s global efforts

Anna is enthusiastically dedicated to Ancora’s brands and is committed to supporting them as they grow.

A caffeine connoisseur, Anna meets everything in life with high energy - she’s a Colorado girl at heart and gets her healthy dose of the outdoors through running, hiking, and skiing.

Yuwen Lin


Yuwen Lin is a supply chain professional with seven years of experience in beauty and high-tech products. She holds a CSCM certificate by APICS and is passionate about seeking continuous improvements for companies. Her focus at Ancora includes, but is not limited to, forecasting, manufacturing, and logistics.

Yuwen enjoys baking, gardening, and camping in her free time. She has camped in most of the national parks and drove across the country from New York to California in 2016.

Nicole Palmieri


Nicole Palmieri is a rising professional in the cosmetics and personal care industry. Prior to Ancora, Nicole worked in many facets of the industry where she gained experience in quality, regulatory, and manufacturing.

Nicole holds both a bachelor's and a master's degree in chemical engineering from Manhattan College, with a focus in cosmetics and personal care. Passionate about quality products and a positive brand message, Ancora was a natural fit. Outside of the office, she is a devoted yogi and newly certified instructor. Nicole also loves cooking for friends and family, especially healthy alternatives.

Lexi McColl


Lexi McColl is a true beauty junkie with a passion for growing brands in the digital space. She has helped both digitally-native and legacy brands expand their e-commerce presence by crafting forward-thinking marketing campaigns.

Lexi is passionate about new technology in the e-retail space and strives to carve out unique niches for beauty brands in the competitive digital market.

Judging from what she posts online, Lexi loves her dog, hiking, and any palm tree that she comes across.

Ashley Honma


A born go-getter, health + wellness aficionado, and product enthusiast at heart, Ashley Honma joins Ancora as Communications Manager. Her love for digital storytelling, coupled with a unique background in both marketing and editorial writing, has enabled her to develop strategy and content that builds awareness, engages consumers, and fosters community for up-and-coming beauty brands. Always striving to form personal connections with her audiences, Ashley is excited to bring the voice, identity, and passion of Ancora’s brands to life in the digital realm.

When she is not curating social media accounts or crafting the perfect pitch, you can find her trying new fitness classes (favorites include boxing, barre, HIIT, and yoga), cooking, and spending time with her rescue Dachshund-mix, Meli.

Ashley Baron


Ashley Baron is an accomplished accountant and financial analyst who comes to Ancora with 15 years of professional experience. She has a passion for leading and developing teams, as well as helping businesses and individuals grow. Although she is new to the beauty industry, Ashley has spent her career working in fast-paced startup environments. She is excited to collaborate with strong brand leaders and be part of their growth with Ancora.

Outside of the office, you can find Ashley outdoors. She is a former Division 1 soccer player and loves to be active. Ashley also enjoys trying new restaurants in Chicago, traveling, going to concerts, and spending time with friends and family.

Amanda Ritchie


Amanda Ritchie is a Certified Public Accountant and manages Ancora's financial operations. She brings nearly 15 years of experience in accounting, auditing, and financial reporting across a number of industries.

Her commitment to excellence and passion for improving processes helps to enhance efficiency and create insightful financial reporting.

Amanda is excited to support the growth of Ancora's brands as part of its collaborative team.

Evelina Dziedzic


Evelina Dziedzic is a results-driven accounting professional with 15 years of experience. She currently aids Ancora’s management and team with forecasting, budgeting, and financial reporting. Evelina enjoys building long-term relationships with clients and colleagues and is excited to support the growth and missions of Ancora’s clean beauty and wellness brands.

In her free time, Evelina loves traveling to Europe, exploring various cultures and the cobblestone streets of old towns. She enjoys trying new cuisines, espresso al fresco, and discovering local beauty products to bring back as souvenirs.