Brand + Passion

A brand is a clear, unique and powerful set of attributes in the mind of the marketplace. More than a name, look or marketing message, a brand is a living, breathing reputation, an idea that is alive and connected to those who believe in it. A brand should not be everything for everyone, but rather everything to the intended consumer.

Passion is fundamental to Ancora. It’s what drives our search for the next great brand or idea. We must have a strong conviction that a potential investment is right for us before we will even consider it. Ancora is a place of energy, of enthusiasm, of innovation. It’s more than capital. Every investor has money — passion, creator appreciation and operational capability set Ancora apart.

Redefining the growth model for nascent clean beauty and wellness brands