Brand + Passion
A brand is a clear, unique and powerful set of attributes in the mind of the marketplace. More than a name, look or marketing message, a brand is a living, breathing reputation, an idea that is alive and connected to those who believe in it. A brand should not be everything for everyone, but rather everything to the intended consumer.
Passion is fundamental to Ancora. It’s what drives our search for the next great brand or idea. We must have a strong conviction that a potential investment is right for us before we will even consider it. Ancora is a place of energy, of enthusiasm, of innovation. It’s more than capital. Every investor has money — passion, creator appreciation and operational capability set Ancora apart.
Redefining the growth model for nascent clean beauty and wellness brands
We are on a constant search for authentic clean beauty and wellness brands with a unique voice and a mindful raison d’être. We work with ambitious entrepreneurs who have tapped into something powerful — an unmet need, an exciting new idea, a different way of thinking.
We help grow brands that connect to the consumer in a way that is both timely and timeless. We are in this to break new ground and change the game. We get fired up by the ideas, individuals and spirit at the companies we support. Like them, we’re seekers.
We bring far more than capital to our companies. We are supportive, collaborative partners who bring a long-term commitment along with expertise and resources — sales and omni-channel relationships, product innovation, operations and regulatory, training and education, finance, marketing, digital, and so much more.
We empower founders to exceed their dreams and deliver value, not only to consumers and investors, but also to suppliers, employees and communities.
Changing consumer preference and technologies are driving the pace of innovation, setting the stage for ideas that disrupt the status quo in conventional beauty and wellness. We seek that disruption. We are brand makers. Plan makers. Difference makers. We bring unique insights to focus founders on evolving their brand to deliver maximum impact and stay ahead.
We promote sustainable growth and constantly challenge relevance for tomorrow. We believe in stealth marketing in the beginning, helping our brands infiltrate the consumer psyche and change the landscape forever.