We are a unified team that has joined together because we love the thrill of building world-class brands

Based in Chicago, New York and London, Ancora knows how to support leaders. Our principals, Lori Perella Krebs and Nicky Kinnaird, have decades of developmental experience within the beauty industry. Ancora’s financial partner, Winona Capital, is a seasoned private equity investor with a strong track record of building brands through sound decision-making and operational excellence.

We are here because we love the passion of the entrepreneur. The excitement of building something that changes the game. And the thrill of success. This is Ancora. This is what brought us together.

Our team

Lori Perella Krebs


Lori Perella Krebs is an accomplished and well-rounded international executive with three decades of consumer product experience. She has built her career working with a wide variety of companies, from public and privately held to family-owned and personality brands.

Lori’s experience in international business development has given her an entrepreneurial demeanor that she has leveraged to build world-class brands.

Lori’s career encompasses both fashion and beauty and her expertise spans branding, investor relations, finance and strategic planning, and operations oversight that includes product development, sales and marketing, supply chain and retailer presentation guidance.

She has served on numerous private-equity-backed boards with in beauty as well. With Lori’s breadth of experience, Ancora’s platform is perfectly suited for her to help young brands reach their full potential.

Nicky Kinnaird


Nicky Kinnaird is renowned as a visionary entrepreneur and beauty guru. Her reputation began in the early ‘90s with her London-based Space NK apothecary. Rapidly establishing itself as one of the most iconic sources of the world’s best beauty brands, Space NK has grown to nearly 100 locations in the UK and North America.

Nicky enjoys an impressive track record of identifying upcoming retail and consumer trends specializing in nurturing innovation and creative talent.

Nicky has received extraordinary industry recognition for her achievements, including an MBE (Member of the Order of the British Empire) for Services to the Cosmetic Industry.

After 21 years, Nicky left Space NK to establish her own brand and retail consultancy that focuses on beauty, well-being and lifestyle. Ancora is the next chapter, bringing her brand engagement to an entirely new level.

Tonya Giver


Tonya brings a passion for business, collaborative brand building and the client experience to the Ancora team. Her business instincts, creativity and clarity of vision have helped to support the rapid and continuous growth of many brands within the cosmetic industry both domestically and internationally.

Tonya leads our overall brand growth strategies and retail initiatives, ensuring the success and development of our brand portfolio through innovation, the client experience and education.

Tonya's work in directing and developing our highly trained field team is designed for performance, helping to communicate clear, concise brand messaging in fun, engaging formats.
Jim Anderson


Jim Anderson is Ancora’s operations and supply chain expert. He brings more than 25 years of experience in the personal care products industry, including developing and leading the supply chain function for a number of prestige brands.

Jim is a longterm thinker and team builder who has proven time and time again his ability to increase business and shareholder value through operational excellence.

Jim supports next-level growth for our portfolio companies, applying deep expertise that spans a wide range of operational functions, from supply chain strategy, subcontract manufacturing and procurement to new product launch management, inventory planning, warehousing, logistics and more.

Jamie Miracle


Jamie adds a dynamic element of expertise to Ancora. He has spent his entire career in the luxury cosmetics industry and has a balanced background both on the front line and behind the scenes driving teams and brands to success. Jamie brings extensive experience in Specialty Retail, Department Stores and Professional channels. He is a proven sales and education leader who takes a balanced approach to motivating teams to exceed expectations.

Jamie has a passion for cultivating a driven field culture and takes an individualized approach to talent nurturing. An advocate of the independent, innovative thinker Jamie leverages this spirit to deliver exceptional brand results and field team performance.

Nicole Palmieri


Nicole Palmieri is an eager up-and- comer in the cosmetics and personal care industry seeking to expand on her previous experience. Prior to Ancora, Nicole worked in many facets of the industry where she gained experience in quality, regulatory, and manufacturing.

Nicole has completed a bachelor's degree in chemical engineering, and a master's degree in chemical engineering from Manhattan College with a focus in cosmetics and personal care. Passionate about quality products and a positive brand message, Ancora was a natural fit.

Amanda Ritchie


Amanda Ritchie is a Certified Public Accountant and manages Ancora's financial operations. She brings nearly 15 years of experience in accounting, auditing, and financial reporting across a number of industries.

Her commitment to excellence and passion for improving processes helps to enhance efficiency and create insightful financial reporting.

Amanda is excited to support the growth of Ancora's brands as part of its collaborative team.